Donna and Danny Guest, an EO Melbourne member, were featured in The Age discussing the success of Blue Illusion. The article 'Frustration turns into one almighty boutique,' highlights the company's successful transition from a wholesale clothing business to retail, and their expansion to include 120 stores. August 17, 2010, The Age: My.. Blue Illusion is a French inspired brand dedicated to the modern woman's pursuit of curated personal style. Founded by Donna & Danny Guest 20 years ago in Melbourne, Victoria, their dream was to create a boutique that celebrated the spirit of women, their passion for life and generosity of heart. Today, we have over 100 boutiques in Australia.
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Daniel Craven Worldclass Illusionist Entertainer

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Blue Illusion is a French inspired women's clothing brand established by husband and wife Donna and Danny Guest, with more than 120 stores across Australia, New Zealand and in California.. In partnership with her husband Danny, Donna launched retail company Blue Illusion over 25 years ago. Together they imagined a strong vision for Blue Illusion, which has resulted in 95 stand-alone boutiques across Australia and New Zealand, in addition to an online e-retail presence. Donna is the driving force for the creative direction of Blue.