The creative, fuzzy, front-end of the innovation process—those stages that define "invention" (see Table 1 )—is therefore critical to the success of organizations seeking to prosper in response to change. Koen et al. (2002), however, correctly note that the term fuzzy carries an implication that "…the FFE is mysterious, lacks.. Many companies formulate product strategies, routinely choose among new product concepts, and plan new product development projects. Yet, when asked where the greatest weakness in product innovation is, the managers at these companies indicate the fuzzy front end.1 They recite some familiar symptoms of front-end failure: New products are abruptly canceled in midstream because they don't.

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Fuzzy front end innovation

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Fuzzy front end innovation

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The Front End of Innovation Stage is also sometimes described as the "Fuzzy Front End", "Phase 0", "Stage 0" or "Pre-Project Activities". It is the starting point where opportunities are identified and concepts are developed prior to entering the formal product development process.. This paper applies Daft and Lengel's (1986) theory of organizational information processing to create a framework for research on the fuzzy front end of product innovation. This framework is used to clarify the concept of front-end fuzziness and identify three sources of fuzziness in the project team's task environment.