Registration & Attendee KPIs. 1. Number of total registrations. 2. Attendee demographics: age, region, job title, industry. There is also value in measuring psychographics and valuegraphics (for example, to assess how much your attendees value sustainability or how they feel about attending an in-person event) 3.. 5. Messages Sent. The number of messages sent among attendees can help prove if your event networking tools were sufficient. Developing relationships is one of the critical components of any event, and measuring this metric will demonstrate if the platform helped facilitate connections. 6.
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An event app like Events.com can help you monitor media coverage and get insights into how others perceive your event. 6. Compare Benchmark Data and Industry Standards. People often say comparison is the thief of joy, but seeing how you match up to your competitors is a helpful way to measure event success.. But deciding what to measure and what success looks like for your event is more nuanced than many realize. Of course, event ROI can be measured by the amount of tickets sold, leads created, or revenue generated. But there are other intangible, but equally important, elements that can be used to measure event success. A Sample Event ROI Framework.
