The grocery cards can be redeemed for nutritious food at Empire banner stores, including Sobeys, IGA (Quebec), Safeway, Foodland, Thrifty Foods and Voilà. Empire will also celebrate its partner athletes through a comprehensive and immersive nation-wide experience in-store and online, by sharing their stories through short, family biography videos, store signage and limited-edition reusable.. The mood leading up to the 2022 Beijing Winter Olympic and Paralympic games was particularly bleak due to significant external disruptions, including COVID-19 and international political uncertainty. To help lead the way, Sobeys transformed their 'Feed the Dream' sponsorship platform into a powerful, national movement to support the Canadian athletes.
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May 6, 2021. Sobeys is setting the table for a big Olympics push. "Feed the Dream" is a large integrated effort ahead of the Games that includes activations across TV, online video, OOH, social and digital, as well as Canadian Olympic Committee branding on the grocer's private label offerings, fleet trucks, shopping bags and in-store end.. It takes you to #FeedTheDream. Together, let's cheer on our Team Canada athletes as they compete at the 2022 Beijing Winter Games.
